Made at Smashbox

Creative Director (October 2015 - December 2016)

  • Conceptualized and directed over 350 pieces of content for the Made at Smashbox social media content marketing program.
  • The program has generated nearly 30 million views and engagements across YouTube, Instagram, and Twitter.
  • Produced over $18 million in earned media value (EMV).
  • Increased @smashboxcosmetics Instagram subscribership by 1.5 million (458%).

Series Trailer / talent outreach video

"Candy" ft. MakeupShayla

"To All The Boys I've Loved..." ft. Alexa Losey ::: Hello Giggles / We The Unicorns / Original YT Post

"Transformation" ft. MakeupByGriselda

"Life of a Beauty Blogger" ft. Chloe Morello

"Prom Expectations" ft. Meghan Reinks