Made at Smashbox
Creative Director (October 2015 - December 2016)
- Conceptualized and directed over 350 pieces of content for the Made at Smashbox social media content marketing program.
- The program has generated nearly 30 million views and engagements across YouTube, Instagram, and Twitter.
- Produced over $18 million in earned media value (EMV).
- Increased @smashboxcosmetics Instagram subscribership by 1.5 million (458%).
Series Trailer / talent outreach video
"Candy" ft. MakeupShayla
"Transformation" ft. MakeupByGriselda
"Life of a Beauty Blogger" ft. Chloe Morello
"Prom Expectations" ft. Meghan Reinks